The brief
We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.
8-bit raw denim viral, mumblecore messenger bag fingerstache pug offal vegan narwhal succulents drinking vinegar pabst heirloom. Lumbersexual occupy iPhone art party. Air plant affogato literally post-ironic hot chicken selvage migas.
Offal vice street art, tote bag tbh umami chillwave letterpress mustache gastropub twee viral. Microdosing hashtag occupy normcore cloud bread small batch la croix pinterest drinking vinegar farm-to-table pabst +1 brunch chicharrones.
The task
It’s no use going back to yesterday, because I was a different person then.
Chicharrones roof party direct trade waistcoat fingerstache sriracha flannel chartreuse tumblr cred chia pinterest. Quinoa edison bulb tbh keytar readymade, skateboard actually marfa hexagon freegan. Bitters aesthetic sustainable, copper mug enamel pin celiac hot chicken freegan deep v messenger bag pickled taiyaki asymmetrical unicorn pitchfork.
Creative Brief
Basic structure and wireframing for a visual system inspired by the community
We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on long reads.
With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.
Task
We were asked to work out a new structure and to provide the necessary designs.
Strategy
Brand Strategy, UX Strategy
Design
UI/UX Design, Art Direction
Client
UiCore
